Contextualized Recommendations Through Personalized Narratives using LLMs

This article explains how Spotify is using AI technology to create better recommendations for users. Spotify wants to help users discover new artists and understand why certain recommendations are made for them. Spotify uses large language models (LLMs) to create explanations for recommendations, similar to how a friend might recommend something. For example, the AI might explain that a recommended song is a “metalcore adrenaline rush”. This approach makes users more likely to try new music. Spotify also uses LLMs for its AI DJ feature, which provides commentary on songs and artists. The AI DJ is designed to understand the user’s taste and provide relevant information about the music. Spotify is working to make this technology scalable and efficient, so it can be used by millions of users. They are also committed to responsible AI use and are working with industry leaders to improve AI technology.

https://research.atspotify.com/2024/12/contextualized-recommendations-through-personalized-narratives-using-llms/